New Job Search Techniques

The job search has changed in the last few years.  The days of just walking into a store, filling out an application, and talking to the manager are fading away.  Most job seekers are sitting at home filling out applications on their computers and updating (or deleting racy pictures off) their facebook page.  The way applicants promote themselves online is becoming as important as how they promote themselves in an interview.  This is not necessarily a bad thing; it's just different.  Here are some ways to keep up with this new trend.

1.  Create a facebook page.  It is not imperative to have a facebook page today; I don't have one.  However it can be beneficial to your job search if used properly.  Having a positive online presence can help you network.  You might meet a friend online, who has a friend, who has a company that is hiring.  A positive online presence can also be used to highlight your skills, talents, knowledge, etc.  On the other hand, a negative online presence (drunk or racy pictures) could damage your job search.  It would be better to not have an online presence than to portray a negative image of yourself online.

2.  Make your facebook page more professional.  If you have things (racy pictures or comments) on facebook, don't panic . . . just delete.  Before sending out resumes, clean up your facebook page or at least make sure only certain people, like family and friends, have access to your page.

3.  When filling out an application online, make sure to attach a resume and cover letter if possible.  Resumes and cover letters are still important components to getting an interview.  They can make you stand out as a serious applicant.

4.  Visit the store/business and meet the manager if possible.  This may not always be possible or appropriate depending on the job, but often meeting the manager can show that you are willing to take the extra steps in life to be successful.  Dress as if you are going to an interview.  Try to go when the store/business isn't very busy, and be prepared to wait for the manager to become available.  Always let customers or clients talk to the manager first, even if you were waiting first.  This shows that you are more concerned about the customer than your own needs.  Introduce yourself, and explain why you are there.  Be professional but brief, keeping in mind that the manager has a lot of pressing responsibilities.